Living Proof
Living Proof Believe Fuller Hair Full Jumbo Kit
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Living Proof Believe Fuller Hair Full Jumbo Kit
$158.76
Living Proof Believe In Repair Restore Trio Kit
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Living Proof Believe in Repair Restore Trio Kit
$107.50
Living Proof Believe In Shine PhD Trio Kit
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Living Proof Believe in Shine PhD Trio Kit
$107.50
Living Proof Believe In Volume Full Trio Kit
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Living Proof Believe In Volume Full Trio Kit
$107.50
Living Proof Curl Conditioner 355ml
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2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY! A hydrating conditioner that's formulated to moisturize + detangle all curl types to visibly define curls straight out of the shower. Makes curls 3x...
$60.00
Living Proof Curl Conditioner Jumbo 710ml
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2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY! A hydrating conditioner that's formulated to moisturize + detangle all curl types to visibly define curls straight out of the shower. Makes curls 3x...
$110.00
Living Proof Curl Conditioner Litre
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2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY! A hydrating conditioner that's formulated to moisturize + detangle all curl types to visibly define curls straight out of the shower. Makes curls 3x...
$120.00
Living Proof Curl Conditioner Mini 100ml
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2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY! A hydrating conditioner that's formulated to moisturize + detangle all curl types to visibly define curls straight out of the shower. Makes curls 3x...
$30.00
Living Proof Curl Definer 190ml
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2023 BRITISH VOGUE BEAUTY AWARDS WINNER IN THE TEXTURED HAIR HERO CATEGORY & 2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY! A conditioning styler that defines and conditions curls from root to tip for...
$62.50
Living Proof Curl Defining Gel 148ml
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2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY! This lightweight styling gel helps to ward off humidity’s effects as well as provides increased control and definition without the crunch. Maintains style 12x longer...
$52.50
Living Proof Curl Elongator 236ml
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2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY & 2021 WOMEN'S HEALTH BEAUTY AWARDS WINNER IN THE BEST AFRO ENHANCER CATEGORY! An elongating conditoning styler that defines and detangles even the tightest...
$71.26
Living Proof Curl Enhancer 200ml
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2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY & 2021 BEAUTY AWARDS WINNER FROM MULTIPLE PUBLICATIONS IN THE BEST WAVE ENHANCER CATEGORY! A lightweight conditioning styler designed to enhance the natural texture of waves and...
$62.50
Living Proof Curl Moisturizing Shine Oil 50ml
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2023, 2022 & 2021 BEAUTY AWARDS WINNER FROM MULTIPLE PUBLICATIONS! A silicone-free, biomimetic oil that mimics hair's natural lipids to smooth, hydrate, and add shine to curls before shampooing, during, or after caring or styling. Provides frizz protection. Absorbs quickly. 5 oil blend...
$56.26
Living Proof Curl Shampoo 355ml
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2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY! A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping them. Makes curls 3x stronger*. Starts defining curls right out of the...
$60.00
Living Proof Curl Shampoo Jumbo 710ml
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2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY! A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping them. Makes curls 3x stronger*. Starts defining curls right out of the...
$110.00
Living Proof Curl Shampoo Litre
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2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY! A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping them. Makes curls 3x stronger*. Starts defining curls right out of the...
$120.00
Living Proof Curl Shampoo Mini 100ml
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2022 HAIR MAGAZINE HAIR AWARDS HOT 100 WINNER IN THE BEST AFRO NATURAL HAIR RANGE CATEGORY! A creamy, low-lather shampoo that gently cleanses and conditions curls without stripping them. Makes curls 3x stronger*. Starts defining curls right out of the...
$30.00
Living Proof Full Conditioner 236ml
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2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING CONDITIONER CATEGORIES!
This detangling conditioner adds softness and shine—without the extra weight—for hair that looks like it’s naturally fuller. Keeps hair cleaner, longer.
$56.26
Living Proof Full Conditioner Jumbo 710ml
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2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING CONDITIONER CATEGORIES!
This detangling conditioner adds softness and shine—without the extra weight—for hair that looks like it’s naturally fuller. Keeps hair cleaner, longer.
$110.00
Living Proof Full Conditioner Litre
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2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING CONDITIONER CATEGORIES! This detangling conditioner adds softness and shine—without the extra weight—for hair that looks like it’s naturally fuller. Keeps...
$120.00
Living Proof Full Conditioner Mini 60ml
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2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING CONDITIONER CATEGORIES!
This detangling conditioner adds softness and shine—without the extra weight—for hair that looks like it’s naturally fuller. Keeps hair cleaner, longer.
$27.50
Living Proof Full Conditioner Refill Litre Pouch
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2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING CONDITIONER CATEGORIES! This detangling conditioner adds softness and shine—without the extra weight—for hair that looks like it’s naturally fuller. Keeps...
$128.76
Living Proof Full Dry Volume & Texture Spray 238ml
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2023 & 2022 BEAUTY AWARDS WINNER FROM MULTIPLE PUBLICATIONS IN THE BEST VOLUMIZING, BEST TEXTURIZING & BEST STYLING PRODUCT FOR FINE HAIR CATEGORIES! A versatile texturizing spray that turns up the volume on different styles for an imperfectly perfect lived-in look...
$60.00
Living Proof Full Shampoo 236ml
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2023 NEWBEAUTY AWARD WINNER, 2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING SHAMPOO CATEGORIES! A gentle, yet thoroughly cleansing volumizing shampoo that gently yet thoroughly cleanses while helping to transform fine,...
$56.26
Living Proof Full Shampoo Jumbo 710ml
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2023 NEWBEAUTY AWARD WINNER, 2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING SHAMPOO CATEGORIES! A gentle, yet thoroughly cleansing volumizing shampoo that gently yet thoroughly cleanses while helping to transform fine,...
$110.00
Living Proof Full Shampoo Litre
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2023 NEWBEAUTY AWARD WINNER, 2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING SHAMPOO CATEGORIES! A gentle, yet thoroughly cleansing volumizing shampoo that gently yet thoroughly cleanses while helping to transform fine,...
$120.00
Living Proof Full Shampoo Refill Litre Pouch
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2023 NEWBEAUTY AWARD WINNER, 2022 COSMOPOLITAN'S HOLY GRAIL BEAUTY AWARDS WINNER & 2022 HAIR MAGAZINE HAIR AWARDS TOP 100 WINNER IN THE BEST VOLUMIZING/THICKENING SHAMPOO CATEGORIES! A gentle, yet thoroughly cleansing volumizing shampoo that gently yet thoroughly cleanses while helping to transform fine,...
$128.76
Living Proof Full Thickening Blow-Dry Cream 109ml
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A lightweight styling cream that adds thickness with a hint of conditioning for natural, long-lasting body and fullness. Delivers 30% thicker-looking hair*. Smooths hair and adds shine. Protects against heat up to 450°F/232°C. [how] Apply to clean, damp, detangled hair, starting...
$52.50
Living Proof Full Volume & Root-Lifting Spray 163ml
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An invisible volume spray with heat protection that delivers 2x more volume—it’s designed for all-day fullness. Provides lightweight hold and style that lasts all-day. Adds natural shine. Creates a long-lasting lift at the roots. Adds natural volume and bounce to fine...
$52.50
Living Proof No Frizz Conditioner 236ml
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This nourishing conditioner eliminates frizz, blocks humidity, and adds shine for smoother, healthier-looking hair. Repairs surface damage for healthier-looking hair. Reduces the damaging effects from thermal and environmental aggressors. Strengthens and detangles strands while helping to prevent the formation of new...
$56.26
Living Proof No Frizz Conditioner Jumbo 710ml
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This nourishing conditioner eliminates frizz, blocks humidity, and adds shine for smoother, healthier-looking hair. Repairs surface damage for healthier-looking hair. Reduces the damaging effects from thermal and environmental aggressors. Strengthens and detangles strands while helping to prevent the formation of...
$110.00
Living Proof No Frizz Conditioner Litre
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This nourishing conditioner eliminates frizz, blocks humidity, and adds shine for smoother, healthier-looking hair. Repairs surface damage for healthier-looking hair. Reduces the damaging effects from thermal and environmental aggressors. Strengthens and detangles strands while helping to prevent the formation of...
$120.00
Living Proof No Frizz Conditioner Mini 60ml
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This nourishing conditioner eliminates frizz, blocks humidity, and adds shine for smoother, healthier-looking hair. Repairs surface damage for healthier-looking hair. Reduces the damaging effects from thermal and environmental aggressors. Strengthens and detangles strands while helping to prevent the formation of...
$27.50
Living Proof No Frizz Instant De-Frizzer 191ml
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2022 INSTYLE BEST BEAUTY BUYS AWARDS WINNER! This dry conditioning spray instantly tames up to 92% of frizz while leaving hair softer, smoother, and shinier. Replenishes hair’s lost natural lipids. Refreshes dull strands in between washes. [how] Hold canister 6-10" away, spray...
$55.00
Living Proof No Frizz Intense Moisture Mask 200ml
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A deeply conditioning mask that provides maximum frizz control and smoothness — minus any heavy silicones — for more manageable hair in minutes. Intensely conditions to smooth even the coarsest hair, without weighing it down. Reduces frizz by up to 40%...
$73.76
Living Proof No Frizz Shampoo 236ml
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This nourishing shampoo gently cleanses and smooths hair while also providing humidity protection. Removes dirt sweat, oil, pollution, and product buildup. Luxe lather gently yet effectively cleanses without stripping or over-drying strands. Leaves hair noticeably smoother after just one wash. PETA-certified...
$56.26
Living Proof No Frizz Shampoo Jumbo 710ml
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This nourishing shampoo gently cleanses and smooths hair while also providing humidity protection. Removes dirt sweat, oil, pollution, and product buildup. Luxe lather gently yet effectively cleanses without stripping or over-drying strands. Leaves hair noticeably smoother after just one wash. PETA-certified...
$110.00
Living Proof No Frizz Shampoo Litre
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This nourishing shampoo gently cleanses and smooths hair while also providing humidity protection. Removes dirt sweat, oil, pollution, and product buildup. Luxe lather gently yet effectively cleanses without stripping or over-drying strands. Leaves hair noticeably smoother after just one wash. PETA-certified...
$120.00
Living Proof No Frizz Shampoo Mini 60ml
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This nourishing shampoo gently cleanses and smooths hair while also providing humidity protection. Removes dirt sweat, oil, pollution, and product buildup. Luxe lather gently yet effectively cleanses without stripping or over-drying strands. Leaves hair noticeably smoother after just one wash. PETA-certified...
$27.50
Living Proof No Frizz Smooth Styling Cream 236ml
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2023 BRITISH VOGUE BEAUTY AWARDS WINNER IN THE HAIR STYLING SUPERSTAR CATEGORY & 2023 COSMOPOLITAN SUMMER BEAUTY AWARDS WINNER IN THE BEST HAIR SMOOTHERS CATEGORY! A silicone-free styling cream for medium hair types that controls frizz, conditions from root to tip,...
$68.76
Living Proof No Frizz Smooth Styling Serum 45ml
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A concentrated, silicone-free anti-frizz serum specifically formulated for thick or coarse hair that provides a smooth blowout in half the time while adding softness and shine. Reduces frizz by 75% and leaves hair 6x smoother after one use*. Provides smoothness...
$60.00
Living Proof No Frizz Smooth Styling Spray 200ml
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2023 SELF HEALTHY BEAUTY AWARDS WINNER IN THE BEST HAIRSPRAY CATEGORY! A lightweight, silicone-free anti-frizz spray designed for fine hair that delivers serious smoothness and frizz-fighting powers while detangling and preventing both static and flyaways. Reduces frizz by 75% and...
$66.26
Living Proof No Frizz Vanishing Oil 50ml
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2023 STYLIST BEST BEAUTY AWARDS WINNER IN THE BEST FRIZZ FIGHTER CATEGORY! A fast-absorbing oil that vanishes into strands to hydrate and block humidity, leaving hair smooth and shiny. Smooths hair to tame frizz, flyaways + static. Provides frizz protection...
$55.00
Living Proof PhD Advanced Clean Dry Shampoo 184ml
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2023, 2022 & 2021 BEAUTY AWARDS WINNER FROM MULTIPLE PUBLICATIONS IN THE BEST DRY SHAMPOO CATEGORY! This breakthrough formula cleans and cares like a rinse-out shampoo, eliminating oil and sweat while leaving hair with just-washed softness and shine with conditioned ends...
$55.00
Living Proof PhD Advanced Clean Dry Shampoo Jumbo 335ml
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2023, 2022 & 2021 BEAUTY AWARDS WINNER FROM MULTIPLE PUBLICATIONS IN THE BEST DRY SHAMPOO CATEGORY! This breakthrough formula cleans and cares like a rinse-out shampoo, eliminating oil and sweat while leaving hair with just-washed softness and shine with conditioned ends...
$73.76
Living Proof PhD Conditioner 236ml
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2022 ESQUIRE GROOMING AWARDS WINNER & 2022 TZR THE HIGH/LOW BEAUTY AWARDS WINNER IN THE BEST CONDITIONER CATEGORY! This conditioner hydrates, strengthens, and adds serious shine to give dull, dry strands an instant shot of vitality with every wash. 3x stronger...
$56.26
Living Proof PhD Conditioner Jumbo 710ml
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2022 ESQUIRE GROOMING AWARDS WINNER & 2022 TZR THE HIGH/LOW BEAUTY AWARDS WINNER IN THE BEST CONDITIONER CATEGORY! This conditioner hydrates, strengthens, and adds serious shine to give dull, dry strands an instant shot of vitality with every wash. 3x stronger...
$110.00
Living Proof PhD Conditioner Litre
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2022 ESQUIRE GROOMING AWARDS WINNER & 2022 TZR THE HIGH/LOW BEAUTY AWARDS WINNER IN THE BEST CONDITIONER CATEGORY! This conditioner hydrates, strengthens, and adds serious shine to give dull, dry strands an instant shot of vitality with every wash. 3x stronger...
$120.00
Living Proof PhD Conditioner Mini 60ml
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2022 ESQUIRE GROOMING AWARDS WINNER & 2022 TZR THE HIGH/LOW BEAUTY AWARDS WINNER IN THE BEST CONDITIONER CATEGORY! This conditioner hydrates, strengthens, and adds serious shine to give dull, dry strands an instant shot of vitality with every wash. 3x stronger...
$27.50
Living Proof PhD Conditioner Refill Litre Pouch
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2022 ESQUIRE GROOMING AWARDS WINNER & 2022 TZR THE HIGH/LOW BEAUTY AWARDS WINNER IN THE BEST CONDITIONER CATEGORY! This conditioner hydrates, strengthens, and adds serious shine to give dull, dry strands an instant shot of vitality with every wash. 3x stronger...
$128.76